Allow me to introduce the 800 pound gorilla, WordPress. For those of you that are unaware, WordPress has grown in the past several years into a critical tool for marketing online. WordPress has the innate ability to publish articles onto a website quickly and easily. At first, WordPress was used primarily for blogs. As it has evolved, however, business owners tweaked it into a traditional content management system.
These days, you’ll find WordPress being used for blogs, product launches, local business websites, intranets, project management and anything else involving a web-based presence. In this brief article, I’m going to explain how you can use WordPress to build a killer sales funnel on a product website.